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Why Facebook’s ‘Poke’ App Couldn’t Kill Snapchat

Why Facebook's 'Poke' App Couldn't Kill Snapchat

This week’s need-to-know social-media news.

If you’ve spent much time around Millenials or reading the tech press lately, you’ve probably heard of Snapchat, a popular app that lets you send photos that automatically delete from the recipient’s phone after a matter of seconds.

Seeing Snapchat’s popularity, social networking giant Facebook hastily tried to copy it, releasing an app called Poke — which users found to be an exact clone of Snapchat. But after rising to No. 1 in the iTunes app store, Poke has since sunk to No. 70. Snapchat is No. 4 among free apps. Facebook’s creation was, in Om Malik’s words, an act of “wanton xeroxing.”

In postmortems around the web, people are now speculating about whether Facebook’s lack of originality and apparent willingness to “rip-off a hot startup” in its product development signal deeper problems at the company. — Business Insider and GigaOM

Analytics are coming to Google+.
Social media marketers have been pushing lately for analytics to be made available to businesses using Google+ and Pinterest. While it remains uncertain if or when Pinterest will introduce such tools, Google offers hope, informing enterprise users that Google+ will soon introduce analytics “to help you learn how social campaigns affect your bottom line.” — SocialTimes

Pinterest drives traffic to niche retailers.
Anyone familiar with Pinterest’s majority-female user base won’t be surprised by the results of a recent study showing that arts-and-crafts site Etsy gets twice as much traffic from the social pinboard as ecommerce giant Amazon. If you own a boutique fashion shop or ecommerce site for clothes and accessories, consider spending a significant amount of your social-media marketing energies on Pinterest. — SocialTimes

Mark Zuckerberg’s sister gets a privacy lesson on Twitter.
After a family photo Randi Zuckerberg posted to Facebook was shared publicly on Twitter, the sister of Facebook’s founder berated the hapless woman who shared it. Apparently, thanks to Facebook’s byzantine privacy settings, the photo was visible to the woman, who thought it was public, while Zuckerberg thought it was more private. The lesson: Be careful when tagging Facebook photos. The default privacy setting makes the photo visible not only to your friends and colleagues but also to the friends of anyone tagged. — AllTwitter

Has-been Hollywood stars find new life on social media.
Move over Kim Kardashian and Justin Bieber. Former TV-show host Sally Jesse Raphael and actor George Takei of Star Trek fame are only two of a growing army of past-their-prime celebrities who have reinvented themselves on Twitter, Tumblr and Facebook. That’s right. Sally Jesse Raphael. Just goes to show that even seemingly tired brands can get a second wind with some creative use of social media. But audiences can be fickle, so make sure whoever is manning the controls for your business knows how to handle them. — The New York Times

Read more stories about: Social media, Analytics, Google, Mark Zuckerberg, Pinterest

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Brian Patrick Eha is an assistant editor at Entrepreneur.com.

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September 21, 2017 Posted by | Uncategorized | , , | Leave a comment

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September 19, 2017 Posted by | Uncategorized | , , , , | Leave a comment

How Simple Tennis Bets Make $1,357.19 Daily In 90 Seconds – Proofed!

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September 18, 2017 Posted by | Uncategorized | , , , , , | Leave a comment

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

Etsy has become known as a popular online marketplace for hand-crafted goods. So what is it doing opening a pop-up shop in New York City’s SoHo, a trendy neighborhood known for high-end luxury stores?

The Brooklyn, N.Y.-based company is joining a growing number of ecommerce businesses experimenting in immersive brand experiences for customers.

“Our primary motivation isn’t to sell,” says Etsy’s creative director Randy Hunt. The Etsy Holiday Shop is the first attempt at a brick-and-mortar retail store for the company, whose site is home to over 800,000 independent sellers from nearly 200 countries. The holiday shop is open for 10 days from Nov. 29 to Dec. 8.

Here’s how Etsy is translating its online brand experience to the offline world.

The products themselves become just one of the many elements of the shopping experience. The shop features items from more than 100 sellers. But the products themselves are not the focus. Cards placed near each item with the seller’s website information and the item’s description implore shoppers to experience the item in person, but make their final decision to buy online. Stations of iPads around the store encourage visitors to explore the website

Draw inspiration from your online design and the spirit of your online community. A guest-curator wall, at the front of the large airy space, recalls Esty’s homepage. It showcases items from Esty sellers that have been hand-selected by the shop’s nine guest-curators, an eclectic mix, ranging from Martha Stewart to comedian-musician Reggie Watts. “Some of the curators maybe familiar to you, which is a great entry point if you know and trust their taste,” explains Hunt. “While others maybe are surprising and have a different set of tastes, but those things live together on Esty.”

Bringing Online Shopping to Life How Etsy Experiments With Retail as a Brand Experience

Give customers an opportunity to connect with products on a deeper level. Each day, three of the site’s independent sellers set up in the shop’s center island or in the front window. They work on their creations, allowing shoppers to see their work, engage them in conversation, and request custom items.

Related: 3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Include surprises to delight customers. The intimate customer-service experience is enhanced by the surprise extras, including free in-store haircuts from high-end barbers, an evening open bar, and a diverse line-up of workshops and events ranging from ornament-making to banjo music and lectures on the history of code. Those who want to start their own online shops can attend lectures on topics including “Selling With Social Media” and “Getting Started With WordPress.”

When spreading the word, stay true to your brand. The site supplemented word-of-mouth marketing for the shop with geo-targeted social-media ads and two local hand-painted billboards. Foot traffic has exceeded the site’s expectations and some events have had lines of people down the block waiting to get in.

The company has no plans yet for future pop-up shops, but it isn’t ruling them out. “The internet is often a discovery mechanism but not a point of decision, there are so many beautiful items that you want to experience in person before buying. It’s a sensory experience,” says Hunt. The majority of the shopping experience happens offline, he says. “So we are interested in experimenting with it more.”

Related: How Increasing Interaction Helps Retain Customers

Read more stories about: Customer service, Holiday shopping, Etsy, Branding, Online businesses

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September 15, 2017 Posted by | Uncategorized | , , , , , , | Leave a comment

Acid Reflux (gerd) Diet, Natural Cures And Remedies

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September 14, 2017 Posted by | Uncategorized | , , , | Leave a comment

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September 12, 2017 Posted by | Uncategorized | , , | Leave a comment

Wp Blur – Creative Social Media WordPress Plugin

Creative WordPress Plugin To Get More Likes, Shares And Social Media Traffic For Your Blogs. Wp Blur Comes With Unlimited Developer License.

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September 9, 2017 Posted by | Uncategorized | , , , , | Leave a comment

Link Jacker Automatically Drives Traffic To Affiliate & Cpa Offers

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September 5, 2017 Posted by | Uncategorized | , , , | Leave a comment

Shoppers Spend $5.5 Billion on Small Business Saturday

Shoppers Spend $5.5 Billion on Small Business Saturday

Many small businesses have a reason to be jolly this holiday season. Despite lingering economic concerns, Small Business Saturday sales data is slightly better than expected.

U.S. Consumers spent $5.5 billion at small businesses on Saturday Nov. 24, according to the Small Business Saturday Consumer Insights Survey, released yesterday by the National Federation of Independent Business (NFIB) and American Express (Amex).

Pre-holiday surveys estimated that shoppers would spend $5.3 billion. Since this is the first year NFIB and Amex have tracked consumer spending on Small Business Saturday, here is no comparable sales data for previous years.

Nonetheless, momentum for Small Business Saturday seems to be growing. Indeed, consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago, according to NFIB and Amex.

“The good news is that consumers are aware of shopping small and they are doing it in a lot of different ways,” says Patricia Norins, a spokesperson for Small Business Saturday.

Related: Are You Ready for the Digital Holiday Shopping Rush? (Infographic)

Small Business Saturday — the Saturday after Thanksgiving — was created by American Express in 2010 as a way to drum up more business for small companies who may not benefit from Black Friday and Cyber Monday sales boosts like their larger counterparts do.

Indeed, a recent report by Bank of America showed that 91 percent of small business owners said Black Friday has either a minor or no impact on their business’s bottom line, and 81 percent believe Cyber Monday is over-hyped and has no bottom line significance. The Fall 2012 Bank of America Small Business Owner Report, conducted by Braun Research, did not address Small Business Saturday.

Nonetheless, it’s clear that many small merchants are doing what they can to make Small Business Saturday successful, placing decals on storefronts and using online tools and materials to get the word out.

Related: Why Supporting Small Business Saturday This Year Is Important (Opinion)

More than 350 small business organizations supported the nationwide initiative with more than 50 Chambers of Commerce and 60 groups organizing events and activities in support of the day. There has also been a big social media campaign, with more than 3.2 million Facebook users “liking” the Small Business Saturday page.

While consumers remain concerned about the economy, holiday shopping hasn’t been abandoned. Total spending for Thanksgiving weekend rose 13 percent to $59.1 billion from a year ago, according to the National Retail Federation, which does not break out the data by business size.

A National Retail Federation comsumer survey conducted by BIGinsight found that shoppers spent an average of spent $423 over the weekend, up 6.3 percent from $398 last year.

The National Retail Federation expects holiday sales to increase 4.1 percent to $586.1 billion this year. Meanwhile, online sales on Cyber Monday rose 30.3 percent over 2011, according to IBM Benchmark, which tracks online sales.

Related: Why a Local Economy’s Strength Is Critical to Small-Business Success (Infographic)

Read more stories about: Sales, Holiday shopping, Retail sales, Retail businesses, Small Business Saturday

Did you find this story helpful? YesNo Thanks for making Entrepreneur better for everyone.

Cheryl Winokur Munk is a freelance writer and editor in West Orange, NJ. She is a former reporter for Dow Jones Newswires and American Banker where she covered the financial services industry. She earned a B.S. in journalism from Boston University. 

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September 2, 2017 Posted by | Uncategorized | , , , , , | Leave a comment

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