Pinkham Communications

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Customer Spotlight – CONCERN

In previous Customer Spotlight videos, we’ve talked to several businesses using email marketing in their daily workflow — a wine school, an SEO firm, a restaurant.

Today’s spotlight is a bit different. Rather than a typical for-profit business, we wanted to check out how a non-profit used email marketing.

Enter CONCERN, a non-profit foster care agency. Their Willow Grove, PA branch just happens to use AWeber for their email marketing needs, but then again, just how does a non-profit use email marketing (marketing, after all, is usually associated with for-profit companies)?

CONCERN helps foster kids and parents with a variety of placement, counseling and residential programs. We sat down with Diane Devlin (CONCERN’s Willow Grove Regional Director) and Rachel Acquaviva (CONCERN’s Willow Grove Office Supervisor) to find out how CONCERN uses email for their day-to-day business needs.

As you just saw, the potential of email marketing is not just limited to a for-profit business. Whether you’re running a charitable organization, an educational institution or a foster care center, email marketing can help you reach out and raise support from people interested in your content.

Do you have any cool stories that you’d like to share about your business in email? Tell us about it. Who knows, you could be the next one featured as an AWeber Customer Spotlight!

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September 15, 2014 - Posted by | Uncategorized | , ,

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