Media Buying Guidebook

This 263 Page Media Buying Guidebook Is A Complete Guide On How To Do Media Buying For Affiliate Marketers. It Pays 50% Commission And Converts At A Very High Rate. If You Require Any Banners Or Articles Or Anything Else To Promote It, Just Let Us Know.

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Site Buying Method

Buying Websites Is Hot! Marketplaces Like Flippa Are Booming But It Is Risky. Learn How To Reduce The Risk And Avoid The Scams Using The 7 Step Site Buying Method System. Comes With Book, Checklist And Videos That Demonstrate The Entire Process.

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Agency for media planning and buying uses best strategies to effectively market a brand

This is a leading agency for media planning and buying for women oriented brands. With over thirty years of experienced in this media, this agency offers superior advertising solutions for various women oriented brands. It is into creating innovative and customized digital experiences for its customers. It provides unique and powerful media solutions for all emerging women centric brands. This media agency caters to women brands belonging to various areas like apparels, beauty products, perfumes, fashion and health etc.

Their outstanding abilities combined with latest media tools and technology provides world class magazines to suit individual specific needs and objectives of a brand. This makes it the most largest and flourished media agency for display within the advertising sector.

Let us know about some of its best services offered:

• Planning & buying services:

The quick evolution of media services has made this media agency a reputed leader in digital sector. Its world class methodology aims at bringing innovation, performing sophisticated operation and delivering expected output. Print and Digital media is one of the most preferred channel to reach a wide range of customers. With a team of talented professionals who diligently prepares brilliant media plans across various areas of media. Their strategic media planning provides state of the art services in Print, Digital, Mobile, Social Media, Broadcast and Out of Home areas.

• Printing Services:

With almost eighty percent of women population uses the Internet for reading news, shopping, social networking and other services. Out of them 3/4th of the women population indulge in buying products online. Digital advertising plays a significant role in placing brand message across customers and influences their decision of purchasing those products to a larger extent. Online digital media has immense potential which when used brilliantly can result in huge sales and revenue generation through online medium. In order to efficiently leverage the benefits and advancements of digital media, agency for media planning and buying provides maximum opportunities for their clients to offer exemplary service to online women customers.

Its national and local strategic media agency for display includes Publication of Consumer magazines and Newspapers and FSIs:

• Advertising Services:

Social media plays an important role in the marketing of any brand. Media agency for display makes serious efforts in the direction to effectively use social platforms. This helps in creating strong presence about brands and its products in the minds of people on a grand scale.

Its social media advertising services comprises of:

o Carrying out skilful audit and evaluation of social media

o Efficient management of online communities

o Performing campaign to analyze social media platform thoroughly

o Develop and manage custom application

Nicholas Millikan

I am a freelance Marketer, new media advisor, speaker, blogger, educator and an agent of change. I’m a big-picture thinker and I truly enjoy… (Bio)

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Buying Wholesale Web Site Traffic

Wholesale web site traffic may sound appealing because you can

literally purchase 10,000 hits for less than fifty bucks, and of

course, the traffic broker will promise you that the traffic sent

to your website is targeted traffic.

Undoubtedly, buying cheap traffic will deliver hits to your

website and for some types of businesses; the kind of traffic

that is delivered by a traffic broker is good.

For other types of businesses, buying traffic in bulk may be a

total waste of money.

Some traffic brokers are above board; however, some use rather

annoying tactics to drive traffic to your website and are less

than ethical in regard to guaranteeing targeted traffic.

The main sources of wholesale web site traffic promoted by

traffic brokers are generated through pop-up or pop-under

advertisements or from expired domains.

There are advantages and disadvantages to each. Sometimes they

are effective, if they are truly targeted or if your products and

services appeal to a very general audience, and if tricks aren’t

used to direct traffic to your website.

Otherwise, the traffic you do receive when you purchase wholesale

web site traffic won’t be worth the bandwidth it consumes, not to

mention the price you pay for it even if it is cheap web site

traffic.

If you have used the internet for very long, you know how

incredibly annoying pop-up and pop-under advertisements can be.

If you are like most people, you make a disgusted sigh while you

close all of the pop-ups and pop-unders that come up when you

visit a website, all the while hoping that they haven’t resulted

in harm to your computer such as viruses, adware or spyware.

Sometimes pop-ups are good when they are used appropriately, like

to build opt-in lists for a website or to remind visitors of

specials before they leave a site that they actually chose to

visit.

However, the pop-up and pop-under tactics used by wholesale web

site traffic brokers generally consist of placing pop-ups and

pop-unders on a wide variety of high traffic websites.

When an unsuspecting internet user goes to one of the websites,

your advertisements pop-up or your website opens in a pop-under

page.

In most cases, the aggravation sets in for the internet user as

they close your website and advertisements.

So, you may have gotten a hit to your website, but it was

unproductive and may have even caused a little impairment to your

business’s reputation.

On the other hand, if your products and service appeal to a very

general audience, when the pop-up or pop-under is displayed, it

may provoke some interest resulting not only in traffic to your

site, but also in sales.

So, this type of traffic is not all bad for all businesses.

Traffic that comes from expired domains can be very effective if

it really is targeted traffic.

For instance, if you sell medical supplies, and the traffic being

sent to you through a traffic broker is from an expired domain

for a website that sold medical supplies and was well advertised,

you will receive the traffic which consists of internet users who

were attempting to visit the previously existing medical supply

site.

This can be excellent targeted traffic that can be truly

beneficial to you. However, if the traffic is coming from

expired domains for previously existing websites that are not

relevant to what you offer on your website, then it won’t likely

be incredibly productive.

If you choose to purchase wholesale web site traffic, do check

out the providers of the traffic to find out how they generate

traffic and the source of the traffic.

Also, proceed with caution. Purchase the traffic in small lots

and follow your website statistics to see if the traffic is

actually producing results before you move to buy more traffic

and to spend more of your precious marketing money to non-

productive traffic to your website.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

Preparing for the Post-Christmas Buying Rush

In the most-recent blog post of this series, we talked about how to boost sales using Christmas newsletters. From design inspiration to email promo ideas, we gave away our most successful tips and tricks on how to plan your Christmas email campaign. But if you think December 24th is the last day of 2012 to click the “Send“ button in your GetResponse account, you’ll definitely miss out on one of the busiest online shopping periods of the year.

December 26th, also known as Boxing Day in the UK, is one of the biggest opportunities of the year for those who sell online. On that day, online traffic is so heavy that, in many countries, it even beats Cyber Monday! (See report.)

There’s lots of money left on the table by potential buyers, but there may also be hundreds or thousands of subscribers you acquired just before Christmas. Last-minute list-building methods can be really effective, especially if you capture customers on dedicated landing pages. But what about those who didn’t purchase anything before December 24th and might be still interested in your offer?

Now add all those shoppers who didn’t exactly receive their dream gifts this Christmas and want to comfort themselves by buying new gifts online, and you’ll have a massive opportunity to boost your sales with effective newsletters!

To plan your post-Christmas newsletter promo, you need to understand the needs of your subscribers and the reasons why people go online on December 26th to hunt for bargains. Here’s the motivation that drives your subscribers to comb through their inbox for special offers:

Stock clearances. Your customers are smart enough to know that the last week of the year usually means huge discounts and “last items in stock” promos. They’ll be looking for huge discounts, promo codes and vouchers in your emails, so make sure you cater to them.

A humorous approach to a post-Christmas discount giveaway in a newsletter from Backcountry.com

Limited-time offers. The decision-making process is always emotional and can be motivated by fear of loss. Tell your subscribers that if they don’t purchase your items by December 31st, they’ll miss a huge opportunity. Better yet, hint that after January 1st, you might be increasing prices, so it’s either buy now or lose money.

This time-limited post-Christmas email promo from Omaha Steak announced the end of the sale on Dec. 28th

Gifts that failed. We’ve all gotten presents that didn’t exactly match our expectations (to say the least.) People want to comfort themselves after Christmas, so they flock online to purchase the gifts they specifically want (which is not that pink sweater you got from your aunt last year.) Sending them a series of emails with your best offers encourages them to visit your store and comfort themselves through “retail therapy.”

„Santa Didn’t Bring What You Wanted? We Can Fix That…“ – subject line of a Trafford’s email from Dec. 26th.

Free time. As trivial as it seems, people finally have free time during the Holiday period. So they go online to spend their money and kill time. Hence the huge website traffic on December 26th, with so many potential buyers looking around for promos. Target this audience with a mobile-friendly email, so they can leave money with your store without leaving the dinner table during a family get together.Extra cash. Teenage consumers often receive cash instead of gifts from their parents. Those young buyers go online right after Christmas with a great urge to spend it and get rid of the burden. Again, make sure you reach them through a mobile-friendly email, since they most likely browse the web on smartphones.

„Looks like someone got gifted cash during the Holidays!“ – a smart tactic of using the „treat yourself after Christmas“ approach in a Lomography.com newsletter.

Bearing in mind the motivation of your subscribers, here are a few action points you should implement to increase your sales and post-Christmas newsletter conversions:

Always optimize the emails for mobile devices. Emails are read over the dinner table, on the couch or even during a family get-together. Don’t complicate the shopping experience. Instead, give people a hassle-free way to click-through from the email to your store. Here’s our webinar on how to do it.Play on emotions. Most of us are impulse shoppers, so the last week of the year is a perfect time to play on buyer emotions and motivate them to purchase. Use subject lines and calls to action that explore fear-of-loss (“Last items in stock!”), set a time limit (“Only until January 1st“) and sympathize with those who didn’t receive their dream gifts (“Santa didn’t get your letter? We did!”)Say “thank you.” Send a “thank you” email to those subscribers who purchased from you before Christmas. Include accessories, cross-sell item or any other products related to their original purchase to increase the number of orders and deliver relevant shopping ideas.Nurture new leads. To keep all your leads “hot,” send a series of content-based follow-up emails, even if they didn’t purchase from you during the Christmas season. Most companies fail to effectively follow up after the Holiday, and fresh subscribers forget these brands right after they finish their Christmas dinner. Use GetResponse autoresponders to automate that process.Segment your way to success. Make sure you know who became a customer and who didn’t even open any of your Christmas emails. GetResponse segmentation tracks all of this data and helps you create groups of engaged subscribers, so you can market to them after the Holiday period. Others can receive a reactivation email including a discount code to stimulate activity.

There’s nothing more irritating than hearing Christmas carols in a shopping mall a week after the Holiday. Overdoing the “Christmas atmosphere” and going overboard with your sales pitch can make people click the unsubscribe link and leave your mailing list. Fine-tune your frequency and observe the number of unsubscribes in the Email Analytics section of your GetResponse account.

Good luck with your next post-Christmas email promo!

Read the previous parts of the series:

Mac is GetResponse’s Education Director and he’s been in the email industry for over 5 years now. His main focus is helping Customers drive maximum conversions and optimize their email programs using industry best practices. He regularly writes for some of the top industry resources: EmailExpert.org, Deliverability.com, MarketingProfs, DMNews.com, and others. Follow him on Twitter @maciej_ossowski

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