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Deliver Your Gift Like Santa (and Download Our Holiday Guide!)

Have you ever wanted to be like a Santa —not only making presents and wrapping them up, but also delivering them seamlessly and surprising the recipient with the perfect gift? Email is the way to do it. And you’re about to learn how. You’re also about to get a gift from the Email Santa at GetResponse – a special guide with more holiday campaign inspiration, holiday wish templates and some cool graphics!

Previously in this series, we discussed design — how to prepare your gift and wrap it up properly.

Now, it’s time to match your email gift with the right recipient on your gift list.

Each year, every child writes a letter to Santa about what they would like to get. Santa reads them and delivers the right gift according to each child’s wish.

How about you? Are you delivering your emails like Santa?

Before you hit the send button, there are steps to take, and one of them is to know what your subscribers would like to receive. Use data they give you about their preferences to make sure they get exactly what they are looking for.

Where to get the data? A sign-up form is a great tool, and if you use it right from day one, you’ll get data that can help you with every email campaign. Email address and first name are not enough! Ask about gender, location, delivery preferences, etc. Find out more about how to build your subscriber database.

But the sign-up form isn’t the only useful tool. Think about using ad hoc surveys to collect more subscriber data.

If you’ve never asked your subscribers for their preferences, don’t worry. All is not lost! Look in your analytics panel to find purchase history and information on what subscribers like by evaluating opens and clicks. GetResponse Email Analytics is a comprehensive tool — a great source of behavioral data — so why not make good use of it?

Now that you understand your subscribers’ preferences, it’s time to segment your list and personalize it.

Collecting the data is not the end of the process of seamless delivery. Make sure that your subscribers are in the right segment by using our advanced segmentation tool.

Creating new segments for the Christmas email campaign is important, but it’s even more important to evaluate the data you collect during the whole year, even if your subscriber preferences have not changed.

So take your time and make sure everyone is on a relevant list.

Every Christmas present has a nametag,  and so should each email. We covered some tips about engaging subject lines in the first post of this blog series. But another tip worth mentioning is to let your subscriber know that you want to communicate precisely to him or her by using personalization.

But remember, if you use the first name in a subject line, keep using it all the way through! Otherwise it doesn’t matter whether you use it at all.

We mentioned the importance of using Inbox Preview in our previous post. But if you missed it, click here to read it!

Remember that your recipients may go away for the holidays and probably won’t be checking their email on their home computer. So it’s important to optimize your designs for every web-based, desktop and mobile email program. You never know where your emails will be opened.

And to highlight the importance of this practice, here are some numbers:

88% of subscribers open their email on a mobile device.63% of Americans and 41% of Europeans either close or delete an email that’s not optimized for mobile.Of all mobile openers, only 2.39% opened the email on both a desktop and mobile device.

Plenty of email marketers don’t care about this! The good news is that you don’t need to be one of them…

Christmas is one of the hottest times of the year for marketing and sales, (as I’m sure you already know.) However, don’t forget that this is also the time to build and strengthen relationships with your subscribers.

If you do it the right way, and take good care of customer relations during the Christmas season, your recipients will be happy the entire next year!

Stay tuned, as we put the finishing touches on the final blog post in this Christmas series. In it, you’ll learn how to maintain the relationships and sales you worked for during your holiday email marketing programs!

If you need more email marketing inspiration for your holiday promotions, download our guide with 17 Christmas campaign tips, a whole lot of examples PLUS Christmas wish templates for 12 industries and a package of customizable holiday graphics! All completely free! :) (well, in exchange for a tweet or a Facebook share, but we think it’s a fair price!)

Click below to download and enjoy.

Education Expert responsible for working with key customers on the European and American markets. Mack actively supports clients in planning GetResponse email marketing campaigns, conducts training and advises on legal and compliance regulations in email marketing.

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May 13, 2018 Posted by | Uncategorized | , , , , | Leave a comment

How to properly monetize download software site with download links?

Webmaster Serve Forums - Web Hosting, SEO, Web Design Discussion Forums

Join DateMar 2015LocationUKPosts11

Lot of people are looking for ways to monetize site providing software for downloads. Please advise some ways to monetize such site having download links and traffic ??

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June 16, 2017 Posted by | Uncategorized | , , , , | Leave a comment

How to properly monetize download software site with download links?

Webmaster Serve Forums - Web Hosting, SEO, Web Design Discussion Forums

Join DateMar 2015LocationUKPosts11

Lot of people are looking for ways to monetize site providing software for downloads. Please advise some ways to monetize such site having download links and traffic ??

There are currently 1 users browsing this thread. (0 members and 1 guests)

You may not post new threadsYou may not post repliesYou may not post attachmentsYou may not edit your postsForum Rules

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December 13, 2016 Posted by | Uncategorized | , , , , | Leave a comment

Download Your Free Small Business Saturday Action Plan

Last year, more than 100 million people supported their local merchants by shopping at small businesses on Small Business Saturday.

Small businesses increased their customer bases and saw a jump in sales of 100% and higher after last year’s nationwide day of support.

Are you participating this year? Even if it’s a last-minute decision, you can leverage the benefits of Small Business Saturday in a big way next weekend. We’ve got you covered with everything you need to know to publicize your business for November 24th.

It’s a busy time of year for everyone, business owners included.

Small Business Saturday is next weekend, but don’t panic if you’re not prepared yet. This free downloadable action plan will tell you what to do now, on the day of, and even after the big day to follow up with new customers.

Here are a few more ideas to get you on your way to a successful Small Business Saturday promotion.

Get on Foursquare

Foursquare is partnered with American Express to reward cardholders for shopping at local establishments. The credit card company offers check-in specials at a number of small businesses, rewarding cardholders with money back when they check into the establishment.

If you’re not already listed on Foursquare, claim your business now. You’ll get free exposure as shoppers share their Foursquare checkins on their social networks.

You can also offer specials of your own to encourage more people to check in while shopping at your store. Many businesses offer discounts to people who check in with a certain number of friends on Foursquare. Encourage customers to bring their friends along on Small Business Saturday for better deals.

Promote Your Holiday Sales

If you’re already planning sales for the holiday season, launch them on the 24th. Small Business Saturday is the Black Friday for local merchants, so shoppers will be looking for deals.

Use Small Business Saturday to start your holiday promotions and remind your customers that your sales continue all season long. You could even print flyers with your holiday sale schedule and place them in your customers’ bags at check-out, similar to this business owner’s successful strategy last year.

Partner With Other Local Businesses

Small Business Saturday is a national event that celebrates local businesses. So get together with your fellow business owners to make it a big day in your town.

Here are some ideas to get you started:

Run a joint promotion. Customers who bring receipts or get cards punched from neighboring stores get a special discount at your own store.Decorate your block. Attract customers with a festive atmosphere while they do their holiday shopping.Give shoppers a memorable experience. Get creative with it. How about a progressive lunch in each store on your block? Or take turns manning warm drink stations on the sidewalk. Work together to plan something that will make a big impression on local shoppers.

Encourage Customers to Review You

The extra foot traffic in your store is the perfect opportunity to get more reviews from customers on Yelp and Google Places.

Post signs throughout your store and in your windows to let customers know you’re on these sites. Keep a stack of cards near the register to remind customers to review their experience after they leave. It’s not a good idea to offer incentives or discounts for reviews, but there’s no harm in placing gentle reminders for new customers.

Don’t Forget an Email Signup!

You may have a lot of new faces in your store next Saturday – and they’re not on your email list yet. Have an email sign up ready and tell new customers about the benefits of joining your list.

If you have an iPad, you can set up a quick and easy email signup at your register with the OnSpot app. Customers can instantly add themselves to your email list when you connect the app to your AWeber account.

You can also take a low-tech approach with signup sheets, or print out cards with a URL to your signup page. Slip a card into every customer’s bag when they checkout so they can join your list when they get home.

Grab your free action plan and tell us what you’re doing for Small Business Saturday in the comments!

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February 8, 2015 Posted by | Uncategorized | , , , , | Leave a comment

   

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