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10 Things Entrepreneurs Should Be Tweeting About

10 Things Entrepreneurs Should Be Tweeting About

Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.

Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand. The goal, of course, is to increase customers’ loyalty to the brand.

Here are 10 things every entrepreneur can tweet about, which can allow your clients and prospects to see another side of you:

1. Personal news: Share the big events of your personal life — vacations, weddings, births — the type of info you’d share with close friends. It can help keep your followers feeling like they’re “in the loop.” You’re also more likely to make a connection with followers who have experienced something similar.

2. Mistakes and lessons: Sharing mistakes and what you learned is a sign of growth, not weakness. Try doing a “What I learned this week” tweet and see how your followers respond.

3. Answers to questions: If someone asks a question on Twitter and you know the answer, share it. This can also be a way to develop a FAQ within your industry, which you can later point them to via a link.

Related: 5 Tips for Using Social Media as a Customer Service Tool

4. Links to articles: They key to sharing articles is to also include your unique opinion. Let others know why you liked or didn’t like an article.

Just remember that your opinion paints a public image, which means you should be cautious about which opinions you choose to share — ideally only those which are congruent with your market. Keep the rest to yourself.

5. Pictures of unusual things you see: If something catches your attention, it’s probably going to catch the attention of others, too. So why not share it? This includes visually impressive products, food and architecture.

6. Wisdom from the book you’re reading: When you hit a “golden nugget” of wisdom in a book, share it. It not only shows that you’re well read, but that you value wisdom. Those are two things that can only help your reputation.

7. Interesting advertising: When a billboard or any other advertising catches your attention, take a picture and tweet it. Everyone can benefit from seeing smart marketing.

Related: Want Better Twitter Results? Try These Effective Types of Tweets

8. Fun purchases: Sharing your recent purchases, such as music, video games or sports equipment can stir up comments and conversations from others that have bought similar items and enjoy the same kind of entertainment.

9. Share wisdom from outside the world of business: Quotes from sports heroes, military leaders and artists can teach us about innovation and leadership, which are essential to business success.

10. Your work: The greatest links you can share are links to your personal work, but don’t limit that to what you do professionally only. If you have a hobby or passion for something creative, share it.

What types of tweets would you add to this list? Leave a comment below and let us know.

Read more stories about: Twitter, Personal branding, Social media marketing, Twitter marketing

Did you find this story helpful? YesNo Thanks for making Entrepreneur better for everyone.

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January 6, 2018 Posted by | Uncategorized | , , , , | Leave a comment

Wp SEO Domination – WordPress SEO Plugin That Everyone Should Use

The Ultimate WordPress SEO Plugin. Get First Page Search Engine Rankings In As Little As 10 Days. 65% Commissions. We Have Banners, Text Ads, Email Ads, And More That Are Provided To You To Help Make Things Easier For You.

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October 6, 2017 Posted by | Uncategorized | , , , , | Leave a comment

Why You Should Choose Digital Marketing Agency Dubai for Your Online Marketing Requirements?

Digital marketing is the buzz of the century. Gone are the days when people advertised their company only on newspapers, radios, televisions, or hoardings. Without online presence, your target audience is not going to come to know about your existence today. With people glued to their smartphones and PCs all the time, marketing your business in the digital world has become inevitable and easy. With the different ways to market online today, the prospects to create a great impact are many. Contact any digital marketing agency Dubai to get your job done as efficiently as possible.

SEO or Search Engine Optimization is the most effective form of digital marketing. It is the process involved in increasing the ranking of your website to show up in the first page of search results when users search for keywords relevant to your business. SMO or Social Media Optimization targets the social media websites. Since people are very active on social networking pages, this helps your message get across a wide population. When you post content on social media sites, users of those sites who see your post get to like or share it. This enables brand exposure to a large audience than what is possible via conventional media. This is the new age word of mouth publicity and, hence, more trustworthy. All these aspects of digital marketing are effectively managed by the best digital marketing agency in Dubai – Zynosure. We create your online presence using our craft of building best online identities. We make your presence felt in the digital space and get you the much needed branding.

Using presentations and videos to attract an audience is the most effective form of marketing. You can use explainer videos to get your message across to the people. A well presented video will reach more people and communicate your message most effectively. It stays in the minds of people. This is what exactly explainer videos company UAE can offer you. Zynosure is your best partner for all your marketing needs including digital marketing, social media marketing including video advertising. A video helps maintain the viewers hooked for long time allowing you to pass your entire message across. This is what we at Zynosure assure you.

Years of experience have brought us a reputation that no other explainer videos company UAE enjoys. We have an expert team of creative and experienced staff who have analyzed each and every aspect of this form of marketing. They know exactly how to catch the eye of the audience. The creative minds in our team will create a video based on your preferences to target your intended audience. All you have to do is just drop in and share your views. The rest is all up to us. You can sit back and see your idea flourish and take the shape of an excellent explainer video.

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April 5, 2017 Posted by | Uncategorized | , , , , , , , | Leave a comment

The Way Promotional Products Should Be Used

Motivational products are the considered as the most effective medium to endorse your company’s brand because they have the ability to make the user aware about your brand and also ensure that it enjoys higher visibility in public places. These products are far better than the plain Corporate Gifts because as they can leverage your own business ideas.

One need to know that nothing can work effectively in the business if the strategy is not planned and executed well. When we talk about planning in commercial terms, we mostly think of the complex technical strategy and market analysis outcomes. But, here we need to evaluate that whether those complicated business strategy can effectively work for your business or not? One must not blindly trust the technical theory of the marketing, but need to check the reality and effectiveness on the ground. In addition, you should derive what your business goal is and need to ensure that the marketing strategy will help in achieving the same

Being simple and logical can be the utmost effective marketing strategy as it will connect with the layman more easily and quickly. For Example – if you have a goods store then, you do not have anything to do with what is going up and down in the stock market because stock market cannot put any impact on your daily sales and traffic. Here, what you should do is to how to attract the buyers around your store location. No tech expert can teach you exactly what are the things that you practice in your business area. Most of the market experts do not offer you the solution, but will emphasize on general market theories, which mainly consider understanding the needs of your customers.

The introduction of the Motivational Products to the marketing strategy must be planned and executed well to raise up the sales and profit figures. To do the same, the prime requirement is to generate a hype in your area regarding the release of your promotional item. Always remember, promotional items are not just for potential customers and channel partners, but they are also for attracting the prospects and to convert the same as the customers.

While selecting the promotional object, you must keep the current trend under consideration. In addition, you need to make sure that the selected item will be efficient and logical in advertising your brand. Suppose, you are having a garments business, then the perfect promotional product can be the logo-ed clothing. In current scenario, screen print is trending. Thus,you can take the help of screen printing to get the logo of your brand on the apparels. Your potential customers, partners and the selected prospects will love to have the same.

Mark Milligon

Get perfect Corporate Gifts to motivate your employee or staff. Akran Marketing is the leading provider of the Motivational Products and…

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June 5, 2016 Posted by | Uncategorized | , , | Leave a comment

Homeschooling Tips That Every Parent Should Know

Have you had it with the public school system? You are in good company. More and more parents are realizing that public school harming their child more than it is benefiting them. If you have thought about homeschooling your kids, then this article is going to give you some different things to think of before going that route. This article can guide you in your decision on homeschooling.

When you have baby or preschooler in the house, homeschooling your older children can be tough. You need to schedule your day so that you can take care of each child’s individual needs at specific times. You can even include lessons which keep both kids engaged. While it is important to connect with both your student and your youngest child, you must be able to do so without compromising your ability to teach in the home.

Do not forget to include breaks in your schedule, as children have a limited attention span. Don’t have them slave away at their school work all day! Allow adequate time to get up and move around, or just to lay around and do nothing. You will all feel better as a result.

You can learn from life itself. Daily activities can often teach your child more than any curriculum. For example, correct your children’s grammar if you hear mistakes when they are talking. Cooking dinner can teach measurements and conversions. You will be proud of how fast they can learn.

You should reach out to others that homeschool their kids and perhaps go on some field trips. This is not only very fun, but your children can also socialize with other children their age. You can also gt group rates on educational trips.

Make a list featuring the positives and negatives of both homeschooling and public school. Use the list you came up with to make your lesson plans so you’re sure that your children are getting a better education than you thought they were in a public school setting. It will literally become a checklist of situations to avoid and those which you need to focus on as a part of proper learning. Make sure that you store this list and look back at it when necessary.

Exercise a little creativity with homeschooling. You can either spend money on certain resources or make your own for much cheaper. You can make flash cards with index cards. Making learning fun can go a long way in keeping your child’s interest.

Your family must stay strong while you home school. Set aside time to spend with your partner. Otherwise, homeschooling your child could consume all of your time. Show your significant other that you still value them by setting aside time during the week for date nights, movie nights and quite time alone. Spending at least a little time with one another each day can keep your relationship strong and healthy.

Use family trips as learning opportunities. You could go to museums, historical landmarks, festivals, science fairs and zoos. You can take one day to learn something on vacation. Your family will enjoy learning and make the schooling a family event.

Your can teach your children in many different ways, and homeschooling is a great option. Using this article’s tips, it’s possible to try homeschooling successfully. You may have found a good education method if your kids like it.

Freddy Maynard Freddy Maynard

Before you can get the effects you would like coming from comment bien apprendre l’anglais, you need to concentrate on it absolutely. This… (Bio)

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June 22, 2015 Posted by | Uncategorized | , , , | Leave a comment

Top Items that Clients should Find on a Real Estate Website

Alicia Campbell

The author recommends Intagent prominent website developers for realtors. (Bio)

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May 23, 2015 Posted by | Uncategorized | , , , , | Leave a comment

Why You Should Choose Digital Marketing Agency Dubai for Your Online Marketing Requirements?

Zynosure, a highly skilled digital catalogue and digital marketing company in Dubai, UAE. We provide afford graphical and textual form of…

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May 9, 2015 Posted by | Uncategorized | , , , , , , , | Leave a comment

All that you should know about a Market research

Market research and competitive intelligence analysis is one of the most important elements of running a business. The basic purpose of such a survey and analysis is to understand your competition in the market enables you to improve your nature of the business and lessen any chances of failure.

Therefore, with the advent of time, it is becoming quite an important part of all the important and effective businesses.
If a company starts on a new business without conducting a proper market research, it is bound to get stagnated at some point of time in near future. There have been so many cases which prove that a business could not do well because of poor market survey and inability to understand the competition nicely.

Market research is important for both kinds of businessmen, ones who have recently started with a new business of theirs and the ones who are already established in the business.  If you already have a business that is doing well, you have got all the reasons to conduct an efficient competitive analysis and a research on the market so that you maintain your position and not lose your position. It is responsible for reducing a lot of risk because it offers chances of identifying many threats and opportunities.

A market research will basically help you to identify and know about the latest products and services that are popular in the market. Therefore, it plays a very important role in estimating the latest market trends and also if the clients are happy with the changes happening in the market. This is a perfect way for you to remain updated on all the details of the market inside out.
Some big brands are unable to communicate themselves as effectively as they should to the audiences. This might happen if you do not know what advertising or marketing medium is the right one for your brand which one targets your audiences in the most effective way. A good and an extensive competition and market research will also help you identify what are the perfect and the ideal advertising  mediums for company.

Also, you can get a clear idea whether the new idea that you have been working upon will be liked by the audience or not.
So what are the different ways and means of conducting a research? How does one assimilate and conclude a research that has been conducted? Broadly speaking, there are two types of market research, known as primary research and secondary market research.

The primary research is said to be done when you talk to the customers or your competitors directly. This usually provides the most qualitative information possible and is therefore the most essential component of a research. The information that it yields from the research proves to be highly beneficial for your business.

Once the primary research is conducted, it is time for secondary research. To be specific, secondary research is that what is done by the other organisations or other people on behalf of your company. This type is probably not as specific and as accurate as the primary research but is nonetheless one of the most cost effective ways of gathering lots of information. This research will also give you a clear idea about the recent market trends.

Some of the opt sources that can be used while conducting a competitive intelligence survey (Secondary research) are the libraries, yellow pages, internet, chambers of commerce, media, private research companies to name a few.  

Now that you know the basics of a market research survey and what are two main types of it, it is important you know what is the objective of your survey and what do you expect to find at the end of it. Having a specific goal in the mind makes it very easy to focus on the right things.  

Gavin Bird

If you wish to conduct a competitive intelligence analysis, contact Avian Competitive Intelligence. They have an extensive experience in…

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March 3, 2015 Posted by | Uncategorized | , , , | Leave a comment

Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

In their book No B.S. Trust-Based Marketing, authors Dan S. Kennedy and Matt Zagula detail strategies to build and maintain trust in your business, and in turn attract both customers and profits. In this edited excerpt, the authors detail ways to prove your concept and establish trust with clients.

A new business looking to market new products can often point to proof of its worth by popularity and sheer numbers. Even celebrity or celebrity endorsement can stand as proof in many consumers’ minds. An excellent educational exercise is to become interested in and alert to all the different ways that advertisers and marketers present proof. A good tactical exercise is to apply as many different kinds of proof to your marketing as possible.

There are five basic kinds of proof:

Proof of conceptProof of personal relevanceProof of promised benefits and outcomesProof of superiorityProof of concept

Here’s advice on how these concepts often can play out in company’s marketing.

1. Before you can be trusted, your concept must be trusted. Too often, we erroneously take for granted acceptance of the underlying concepts that drive our businesses. In a financial-services business, for example, the concept of having a single, trusted financial advisor coordinating financial plans, investments and funding of retirement is assumed. But what if the prospect isn’t yet convinced that a single advisor is necessary? In a business coaching service, many people too quickly leap past acceptance of the concept to selling their particular programs, when, the concept of having a business coach hasn’t yet been sold.

Another way to think about this is that your concept must be trusted before you can be trusted.

Related: 7 Steps to Landing and Profiting from Celebrity Customers

2. Make sure your concept resonates with your client personally. Just because I accept financial planning or business coaching as useful, proven concepts, doesn’t mean that I accept them as good for me. I may accept that many need and benefit from a financial advisor, but feel that I won’t. Perhaps I feel that I have too small a nest egg, or am uncomfortable delegating authority, or am too old and needed that help earlier. Proof of concept is foundational, but it needs to be connected to proof of personal relevance.

Believable testimonials from people in the same situation, with the same concerns, in sufficient number, can serve as proof of personal relevance. But there are many ways to prove this too, and all should be utilized. If, for example, we are trying to convince a senior to begin using Facebook, we can use statistical facts: The fastest-growing segment of new Facebook users is people over 60 years of age and older. We can focus on feature that appeal to seniors: a different way to scrapbook, involvement with grandkids or keeping up with old friends who live great distances away. We can create a diary of a new Facebook user’s experiences, that user matched with the senior we’re trying to convince; we could even engineer personal demonstration and use a free trial of a few functions set up for the person.

Related: How to Find and Win Over Comparison Shoppers

3. Show, don’t tell. Obviously, to buy, buyers have to feel very confident and reassured, if not rock-solid certain, that the promised and hoped for benefits and outcomes will occur for him.

This is why marketers selling $4,000- to $20,000 mattresses created The Dream Room in their store (www.gardnersmattressandmore.com), where a customer checks in and enjoys a nap for up to 4 hours, in a luxury suite, in complete privacy, complete with milk and cookies. You really can’t trust a mattress after just stretching out on it for a few minutes; you can only trust it after you’ve slept on it. Yes, again, a plethora of customer testimonials are very helpful. But the only real proof is in the sleeping.

When I was seeking new clients for speaking engagements, I invited hard-to-get meeting planners to my speaking events. If I had to travel to speak for a client’s group, I wanted several prospective clients who might book me in that audience, to witness the benefits that they might want: my prowess, the audience’s enthusiastic response, etc. Client testimonials were a useful tool, as can be CDs and DVDs, credibility and books. But nothing serves as better proof than experiencing the outcomes that the prospect desires.

4. Be the most trusted. Once a prospect has accepted your means of meeting a need or desire as a proven, safe concept, he will quite naturally wonder what other providers and choices may be available. The issue of choice will always arise. Many tactical tools apply, but virtually everything is linked to proof of superiority, because the ultimate superior position is “most trusted.”

5. Offer a preponderance of proof. In battle, it’s best to have overwhelming force. The battle for trust in decidedly un-trusting times, to be secured from anxious, skeptical, suspicious, worried and mistrustful prospects, is best waged with overwhelming proof. That means three things: quantity, quality and diversity. The last may be the pathway to greatest advantage: providing as many different forms of proof in each of the above four categories as you possibly can.

Related: Richard Branson on the Secret to Exceeding Customer Expectations 

No B.S. Trust-Based MarketingThis article is an excerpt from the book No B.S. Trust-Based Marketing available from Entrepreneur Press.

Read more stories about: Sales, Advertising strategies, Customer loyalty

Did you find this story helpful? YesNo Thanks for making Entrepreneur better for everyone.

View the original article here

July 15, 2014 Posted by | Uncategorized | , , | Leave a comment

Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

In their book No B.S. Trust-Based Marketing, authors Dan S. Kennedy and Matt Zagula detail strategies to build and maintain trust in your business, and in turn attract both customers and profits. In this edited excerpt, the authors detail ways to prove your concept and establish trust with clients.

A new business looking to market new products can often point to proof of its worth by popularity and sheer numbers. Even celebrity or celebrity endorsement can stand as proof in many consumers’ minds. An excellent educational exercise is to become interested in and alert to all the different ways that advertisers and marketers present proof. A good tactical exercise is to apply as many different kinds of proof to your marketing as possible.

There are five basic kinds of proof:

Proof of conceptProof of personal relevanceProof of promised benefits and outcomesProof of superiorityProof of concept

Here’s advice on how these concepts often can play out in company’s marketing.

1. Before you can be trusted, your concept must be trusted. Too often, we erroneously take for granted acceptance of the underlying concepts that drive our businesses. In a financial-services business, for example, the concept of having a single, trusted financial advisor coordinating financial plans, investments and funding of retirement is assumed. But what if the prospect isn’t yet convinced that a single advisor is necessary? In a business coaching service, many people too quickly leap past acceptance of the concept to selling their particular programs, when, the concept of having a business coach hasn’t yet been sold.

Another way to think about this is that your concept must be trusted before you can be trusted.

Related: 7 Steps to Landing and Profiting from Celebrity Customers

2. Make sure your concept resonates with your client personally. Just because I accept financial planning or business coaching as useful, proven concepts, doesn’t mean that I accept them as good for me. I may accept that many need and benefit from a financial advisor, but feel that I won’t. Perhaps I feel that I have too small a nest egg, or am uncomfortable delegating authority, or am too old and needed that help earlier. Proof of concept is foundational, but it needs to be connected to proof of personal relevance.

Believable testimonials from people in the same situation, with the same concerns, in sufficient number, can serve as proof of personal relevance. But there are many ways to prove this too, and all should be utilized. If, for example, we are trying to convince a senior to begin using Facebook, we can use statistical facts: The fastest-growing segment of new Facebook users is people over 60 years of age and older. We can focus on feature that appeal to seniors: a different way to scrapbook, involvement with grandkids or keeping up with old friends who live great distances away. We can create a diary of a new Facebook user’s experiences, that user matched with the senior we’re trying to convince; we could even engineer personal demonstration and use a free trial of a few functions set up for the person.

Related: How to Find and Win Over Comparison Shoppers

3. Show, don’t tell. Obviously, to buy, buyers have to feel very confident and reassured, if not rock-solid certain, that the promised and hoped for benefits and outcomes will occur for him.

This is why marketers selling $4,000- to $20,000 mattresses created The Dream Room in their store (www.gardnersmattressandmore.com), where a customer checks in and enjoys a nap for up to 4 hours, in a luxury suite, in complete privacy, complete with milk and cookies. You really can’t trust a mattress after just stretching out on it for a few minutes; you can only trust it after you’ve slept on it. Yes, again, a plethora of customer testimonials are very helpful. But the only real proof is in the sleeping.

When I was seeking new clients for speaking engagements, I invited hard-to-get meeting planners to my speaking events. If I had to travel to speak for a client’s group, I wanted several prospective clients who might book me in that audience, to witness the benefits that they might want: my prowess, the audience’s enthusiastic response, etc. Client testimonials were a useful tool, as can be CDs and DVDs, credibility and books. But nothing serves as better proof than experiencing the outcomes that the prospect desires.

4. Be the most trusted. Once a prospect has accepted your means of meeting a need or desire as a proven, safe concept, he will quite naturally wonder what other providers and choices may be available. The issue of choice will always arise. Many tactical tools apply, but virtually everything is linked to proof of superiority, because the ultimate superior position is “most trusted.”

5. Offer a preponderance of proof. In battle, it’s best to have overwhelming force. The battle for trust in decidedly un-trusting times, to be secured from anxious, skeptical, suspicious, worried and mistrustful prospects, is best waged with overwhelming proof. That means three things: quantity, quality and diversity. The last may be the pathway to greatest advantage: providing as many different forms of proof in each of the above four categories as you possibly can.

Related: Richard Branson on the Secret to Exceeding Customer Expectations 

No B.S. Trust-Based MarketingThis article is an excerpt from the book No B.S. Trust-Based Marketing available from Entrepreneur Press.

Read more stories about: Sales, Advertising strategies, Customer loyalty

Did you find this story helpful? YesNo Thanks for making Entrepreneur better for everyone.

View the original article here

April 5, 2014 Posted by | Uncategorized | , , | Leave a comment

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